The brand that would become LELO started in 2003, in the front room of a Stockholm townhouse, where three designers coalesced at exactly the right place at exactly the right time, with exactly the right idea. It was an idea that would eventually reshape and transcend the confines of an entire industry, and it began with a simple question:
"What if our most intimate items were made as beautiful as the ones we displayed with the most pride?"
We are a brand of many subtle shades, and what we actually do goes far beyond what we physically create. LELO is driven by an insatiable curiosity, a desire to explore and refine the space where digital technology and human sensation intersect. That’s what makes them unique, different, and uniquely different.
LELO's uniqueness is rooted in their design-led approach to our products. They have an intrinsic and instantly recognizable design DNA; principles which inform all of our creations from start to finish and which evolve over time to stay ahead of the tide. This means that we, like no other brand, can offer our customers new sensations before they even know they want them. How do we do that? By always looking beyond ourselves, beyond our products and beyond our industry.